Do you remember when an 内部网 for a company consisted of HTML files that linked to internal documents and websites outside of an organization? 在过去的几天, 内部网s always started within the information technology (IT) departments of organizations. 为什么? Because IT departments were – by and large – the only people within an organization with the skills to create and support all of those HTML pages.
幸运的是，时代变了. (But, if this sounds like the 内部网 you have now, please call us immediately…we can help!) This brief history of how the 内部网 has evolved over the last two decades will illustrate the importance of changing the future of 内部网 ownership.
在HTML 内部网阶段之后, 新工具, 例如微软的SharePoint, IBM WebSphere, 还有Oracle传送门等等, entered the scene and could be put together to offer a better 内部网. 虽然这些工具中有许多是为IT服务的, SharePoint differed slightly from the competition by offering a user interface that did not require as much IT involvement – allowing non-technical departments to do more on their own.
因为这个, IT departments saw the opportunity to shed themselves of the burden of maintaining an 内部网, and users were happy because they could do the things they wanted to – for the most part – without requiring IT assistance. Plus, SharePoint was oftentimes included as part of an enterprise licensing agreement.
SharePoint起飞. 如此之多以至于 微软报告 about 80 percent of Fortune 500 businesses used SharePoint for their 内部网 in 2011.
曾经有一家公司有SharePoint, leadership wanted to maximize its value potential, so they turned it on and let the users have at it…and have at it they did. 混乱了. 数据库内容太多, 搜索结果被阻塞, 遗址被废弃了, 在其他问题.
IT was stunned, users became frustrated, and Microsoft scrambled to fix problems with a new release.
最近，美国各地的IT部门.S. have adopted a more organized approach to creating an 内部网 manifested out of the disarray of the old SharePoint by building 内部网s from the ground up, creating governance plans and developing smart information architecture.
仍然, 围绕安全的新优先事项, 合规, 数据存储, 增加使用, enterprise resource planning (ERPs) and uptime again shifted the focus of 内部网 oversight from IT to other departments.
然后, the concept of Consumerization of IT began with the rise of mobile devices and consumer-focused websites. 组织开始注意到这一点, asking the hard question: “Should the 内部网 still belong wholly within IT?” (I secretly think that many IT organizations breathed a sigh of relief at being asked this question.) Yet, who leads the 内部网, who funds it, and who is the final decision maker?
There were many departments’ interests now at play. Corporate communications saw the 内部网 as an opportunity to really leverage a tool to communicate directly to its audience. Business units wanted to improve productivity and improve time to market. Human resources sought to increase employee engagement and better culture. Marketing wanted to share brand messaging and brand standards. Corporate leadership wanted to maximize value and minimize risk.
Now: Cross-Functional 决定-Making and CEO Ownership
Since 2014, I have seen more and more interdisciplinary committees make 内部网 decisions. 内部网通信通道- 特别是 in a digital age where employees often have expectations of working anywhere at anytime – is one of the most important tools a company has. 然而, there is no single entity within an organization that wakes up every morning thinking about how their employees can be better informed, 更有效地工作, 更容易合作. All the aforementioned departments own pieces of that vision, but since 内部网s are invariably considered project-based works, department participants fade into something else once the “内部网 project” is complete.
解决方案? In 2016, make 内部网 ownership a top priority. Ensure multiple stakeholders from across the organization have a say, 但只有一个所有者和经营者:CEO.
为澳大利亚储备银行的客户, 内部网 success is found in creating interdisciplinary committees that report to the CEO. The senior most leader of your company must recognize the value of the 内部网 in reaching all of your employees through a single channel, 征求员工的反馈, 创造文化, 加强品牌, 提高生产力, and making your organization employee-friendly.
Intranet communication and collaboration is the lifeblood of any organization. Pay close attention to your 内部网 this year. 当你在做的时候, is it time to evolve your use of the term “内部网” to the broader practice known as “数字工作”?
For more on this topic of 内部网 “ownership” and how to ensure your 内部网 is designed to achieve optimal results for your organization, 下载 幸运28计划的电子书, “Six Reasons Your Intranet Project Will Fail, and Tips for Success.”