#SitecoreSYM 2019: 幸运28计划 survey analysis

时间阅读: 关于 10-12 minutes
用于: Anyone who is currently using Sitecore or considering using Sitecore.
主要结论: 在2019 Sitecore研讨会上,幸运28计划对与会者如何使用Sitecore进行了一项调查. In this post, we share our findings.

调查概述

你知道吗,许多Sitecore研讨会的与会者仍然在现场管理Sitecore, or that out of 13 primary Sitecore 特性, only four are being fully optimized? 这些是我们2019年在奥兰多进行的#SitecoreSYM调查的结果之一, 佛罗里达.

As a part of 幸运28计划’s participation during Sitecore Symposium 2019, we conducted a survey of select Symposium attendees to uncover 如何 organizations are currently using Sitecore based on industry, 版本, 特性, management and more. Key findings include:

  • 在我们调查的行业中,医疗保健是Sitecore实现的关键行业.
  • 利用 所有 Sitecore的能力对于实现数字化转型至关重要.
  • The majority of those surveyed are managing Sitecore on-premise versus the cloud; an indicator that more education is needed on the benefits of investing in the cloud.
  • Sitecore有很大的机会去改进许多不太被使用的特性, such as its analytics platform.
  • 在平台中需要有一个更清晰的个性化路径.
  • 持续关注于改善用户体验将对用户采用和留存率有很大帮助.

Q1:行业

Most of 幸运28计划’s customers come from four key 行业: financial services, 医疗保健, 零售, 和制造业. 不足为奇的是, most conference attendees we surveyed worked in 医疗保健, 技术, and financial services.

主要结论: 很明显,医疗保健行业在为客户提供无缝数字体验方面处于领先地位. This is likely due to the heightened importance of website accessibility, which will soon be the norm for 所有 网站 所有 行业.

Q2: Transformation Index

For better or worse, 在过去的三到五年里,关于转变的话题在各种会议上被打得死去不来. 然而,我们调查的每个人都认为从战术转变为变革. We asked attendees to rate themselves on the “transformation scale,” with zero being completely tactical, and 100 being completely transformational. The mean score was 59.

主要结论: 企业要想将自己的业务转变为能够提供当今所需的数字体验,还有很长的路要走. 在这个连续统一体中前进的第一步是更好地利用Sitecore的全套内容管理, 资产管理, and digital marketing capabilities.

Q3: Current Sitecore version

More than 50% of respondents said that they are on Sitecore version 9.x, but a large percentage (just over 40%) are still on Sitecore 8.x. A handful are on 7.x, and a sm所有 number weren’t sure what version they’re on.

主要结论: Sitecore 9.x does offer several benefits over 8.x. But with so many respondents still on 8.x, it’s clear that many businesses are still evaluating 9.x. 与我们交谈过的大多数企业都已经在评估过程中.x. 我们可以预期,在接下来的几个月里,这些用户在Sitecore 9+上的比例将呈指数级增长.

Q4: How do you manage Sitecore?

Somewhat to our surprise, 超过一半的受访者表示,他们正在管理Sitecore,而不是使用云.

主要结论: 我们调查的大多数用户仍然在管理Sitecore内部而不是云. 这是一个明确的指示,表明需要对云托管的好处进行教育. While companies are still invested in on-premise hosting, the benefits of cloud – scalability, 成本, staffing – should sway many of these companies to make the shift. 在幸运28计划,我们预计本地托管将在未来3-5年内逐渐消失.

Q5: What 特性 of Sitecore are you currently using?

毫不奇怪,根据我们的受访者,最常用的三个Sitecore功能是内容编辑器, 编辑经验, 和形式. Just over 30% reported they are using personalization 特性. 我们的受访者还表示,Sitecore的营销功能使用率很低:5%的受访者表示使用了营销控制面板, 和7.5% reported using Sitecore’s marketing automation 特性. 12.5% of respondents reported using Experience Analytics.

主要结论: Sitecore及其合作伙伴有很大的机会提供关于Sitecore其他特性的教育. Our respondents’ lower usage rates of Experience Analytics, 例如, 建议像谷歌Analytics和Adobe Analytics这样的第三方平台更容易使用(尤其是对于营销角色). 来自Sitecore和合作伙伴的额外培训/文档/帮助可以弥补这一差距.

Q6: Why did your organization choose Sitecore?

近80%的受访者表示,他们选择Sitecore是因为其强大的内容管理能力. Personalization and marketing also scored high (52.5%), but there’s an interesting inconsistency with the previous question. 而52.5%的受访者选择Sitecore是因为其个性化和营销特点, remember that only about 30% reported actu所有y using personalization, 只有少数人报告说,他们实际上使用了营销功能和自动化.

主要结论: 在Sitecore平台本身,需要有一个更清晰的途径来实现个性化和营销自动化. Based on conversations we had at Symposium in 2019, 有时候,公司会纠结于如何开始个性化服务. A good starting point is to look at your existing marketing personas. These often align re所有y well to Sitecore’s profile and pattern cards, with can form the basis of a solid personalization strategy. 我们在这个话题上的口头禅是:有一些个性化总是比没有更好!

Q7:在你不熟悉的Sitecore特性上查找信息有多容易?

大多数受访者表示,找到有关Sitecore功能的信息要么非常容易,要么相对容易. 然而, 15%的人表示“有点难”找到一个特定Sitecore功能的信息.

主要结论: Documentation can always be improved, but from the perspective of our respondents, it looks like they can gener所有y find information when they need it.

Q8: Do you have any feedback on 如何 Sitecore can improve its platform?

Key responses include:

  • Listen to the end users to solve the pain points
  • Make it mobile first
  • Allow for track changes and multi-step workflow 在编辑
  • Make it more user-friendly
  • More flexibility within forms
  • Easier integration within SFDC
  • Additional analytics access
  • More class availability for hands-on training
  • Better documentation
  • Easier to set up as a platform without partner 支持

主要结论: Ease-of-use and team collaboration are at the core of the user feedback. 持续关注于改善用户体验将对用户采用和留存率有很大帮助.

Q9: What Sitecore 特性 are you interested in learning more about?

形式, 个性化和分析是客户最想了解更多的三个功能. 但总的来说,客户表示有兴趣了解许多不同的功能.

主要结论: 持续的教育将帮助客户最大限度地利用Sitecore平台. There’s a desire to learn more about the various functions, presenting a huge opportunity for Sitecore and its partners.

Summary: An exciting year ahead!

今年的Sitecore研讨会对于幸运28计划的Sitecore团队来说是一个难忘的会议. 从我们与我们在Coveo的朋友关于Sitecore商业和搜索的会议,到我们与客户关于大规模零售商业的演示, multi-brand 零售er 卡乐尔我们离开会场,为新的一年即将到来的东西感到兴奋.

2019年的Sitecore研讨会是IT专业人士讨论“下一步是什么”的一个伟大舞台?“对于CMS——这些调查结果清楚地表明,Sitecore在2020年将会有很大的发展势头. 您是否准备将平台迁移到云,或者是否有兴趣了解如何利用平台的更多特性, an integration partner would be a vital first step. 如果您正在寻找一个集成伙伴来指导您优化Sitecore(或者正在考虑从当前的站点切换), contact us using the form below, 或电邮至 info@isealclub.com.

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